This Asian American founded a beverage company to help smash stereotypes

“But you are Asian,” is a term Jeremy Kim heard a lot growing up.

People say it every time they find out an Asian person doesn’t want to be a doctor or isn’t good at math, according to Kim, founder of hard seltzer company Nectar.

Kim, along with two co-founders, began producing Nectar in December 2020 after scraping together their last $20,000.

Manufacturing problems quickly ate up their investment and nearly forced them to call it quits.

Then one of their videos went viral on TikTok and changed everything.

The trio uses an ambitious marketing strategy that Kim says he devised to break down Asian stereotypes.

Check out this video to see how the company started and to learn about its unique marketing strategy.

More from Invest in You:

How Walmart and other big companies are trying to recruit more teenage employees
Americans are more in debt than ever and experts say ‘money disorders’ may be to blame
How much money do you need to retire? Start with $1.7 million

SIGN UP: Money 101 is an 8-week learning course to financial freedom, delivered weekly to your inbox.

Disclosure: NBCUniversal and Comcast Ventures are investors in Acorns.

Source: CNBC